Who

are you?

I help businesses define their organisational personality and develop the language that reflects it.

When people are sizing up your brand they’re not only assessing what you’re selling, but also what you’re like.

And it turns out their minds aren’t made up by how your company describes itself on your About page. Their minds are made up by how you talk to them everywhere else.

So you need to be clear on who you are, sure about how that should make you sound, and certain that everyone in the business is confident on both.

MOTIVES

Concrete manufacturer or law firm. Interior design house or pharmaceutical giant. 50 employees or 500. Start-up or established brand. It’s always one of the same three things that brings people to my door.*

* Digitally speaking. It would be creepy if potential clients showed up at my house. Don’t do that.

01_

How we sound doesn’t match what we’re like

“We’ve got a great culture and a brilliant team and once you start working with us then you get that. But it’s not coming across on things like our website or social media. So potential clients are writing us off before we can get them to the things – and the people – that would convince them.”

02_

Everyone who writes for us writes differently, there’s no consistency

“Lots of our content comes from people who aren’t trained writers, so they’re not great at putting aside their personal writing style and the ‘rules’ and habits they learned at school. And even the ones who can, like our marketing team, often don’t agree about how we should sound. We’ve got no gold standard.”

03_

We sound pretty much the same as our competitors

“There’s a lot of jargon in our industry, so it feels difficult to stand out with our language while still maintaining authority and gaining trust. Plus a lot of our people are just nervous about change, especially if it seems like we’re being different for the sake of it with no proper thought or strategy behind things.”

wins

the glasshouse

Helping a cultural icon break the habits of its sector

Read the case study

→

"In giving us the language we needed to better articulate who we are and what we’re here to do, Bethany has helped us to sit more comfortably in our own skin. The end result is not only a powerful voice and a compelling brand, but a stronger and more potent organisational culture."

Fraser Anderson.

The Glasshouse.

"Beth REALLY knows her stuff and this shone through at every stage. She can effortlessly articulate why brand voice is so important and get both buy-in and input from a wide range of colleagues. The result is a voice that feels right and finally enables us to present ourselves as we really are."

Tom Morgan.

Lewis Silkin.

"Beth ran a fantastic workshop for my marketing and comms team. With a really great presentation and some fun exercises, Beth made the subject matter approachable and engaging even for the non-specialists and by the end everyone had a real appreciation for the importance of brand voice."

Marin Hirschfeld.

Nuffield Department of Medicine.

"Beth helped us define a distinctive, yet still authoritative and trustworthy, brand voice in a sector where very few dare to be different. And most significantly she managed to embed our voice right across the business. The clue is in the name – she was a joy to work with."

Fiona Weller.

Parmenion Capital Partners LLP.

"The ease with which our copywriter now (to great effect) uses the comprehensive voice toolkit Beth produced for us, is just astonishing. It pains me to think how many hundreds of hours of management time had been spent coming up with the previous version, which was mediocre at best."

Richard Thomson.

Kinherit.

“One of the best business decisions we have made was to work with Bethany, both to understand what our brand voice was already saying about us and decide what we wanted it to be saying. A great investment in time and money, it continues to pay dividends every day in so many ways.”

Lynda Oliver.

The Outside Clinic.

“Beth is a unique talent and by far the best wordsmith I’ve worked with. She helped us make our tone tangible and relevant, and was great at engaging the whole team in that process. She is imaginative, extremely good at her craft, and her attention to detail is second to none.”

Helen Henshaw.

Qnetex.

facts

Been where, done what?

I’ve worked in marketing and comms at Director level and been part of the management team – so I get the bigger business context in which your voice work needs to sit.

I’ve been a copywriter both in-house and for a digital agency – so I don’t just talk the talk, I’ve got 10,752 hours experience of actually writing it.

I’ve partnered with brands in every sector from finance to fashion and construction to health – so I’ll bring an objective and open perspective to your niche.

I’ve lived and worked in the US and Australia, as well as the UK (Oxfordshire is home right now), and I've travelled to more than 40 countries – so I’m no stranger to the challenges of communicating in and between different cultures.

I’ve got two small children – so I’m used to working with stubborn, distracted, uncooperative humans who always think they know best.

rates

That’s the average cost of hiring me. Just to give you a rough idea in case you"re feeling squeamish [ as we Brits tend to ] about the money conversation.

Some of my projects are less, like in the £10-12k range. Some of my projects are more, like £20-25k. It depends on what you need and what you've already got.

If you don't have my kind of budget, I can connect you with a few great people who work with smaller companies andsolo business owners. Same if you've got more cash to play with - I can introduce you to brilliant teams who specialisein larger projects.

Otherwise, let's talk.

papers

The nine immutable laws of brand voice

Get the paper

→

The five numbers that will clinch your case for brand voice work

Get the paper

→

Who

are you?

When people are sizing up your brand they’re not only assessing what you’re selling, but also what you’re like.

01_

How we sound doesn’t match what we’re like

02_

Everyone who writes for us writes differently, there’s no consistency

03_

We sound pretty much the same as our competitors

the glasshouse

Helping a cultural icon break the habits of its sector

Been where, done what?

The nine immutable laws of brand voice

The five numbers that will clinch your case for brand voice work

Bethany Joy

Brand Voice

Strategist

Who

are you?

When people are sizing up your brand they’re not only assessing what you’re selling, but also what you’re like.

01_

How we sound doesn’t match what we’re like

02_

Everyone who writes for us writes differently, there’s no consistency

03_

We sound pretty much the same as our competitors

the glasshouse

Helping a cultural icon break the habits of its sector

Been where, done what?

The nine immutable laws of brand voice

The five numbers that will clinch your case for brand voice work

Can’t spend every day obsessing about your brand’s voice because you have an actual job to do? Let me be monomaniacal for you.

Bethany Joy

Brand Voice

Strategist