I help passionate people with big ideas find the words they need to get got.
I help passionate people with big ideas find the words they need to get got.
So you’ve got a big idea?

A product or service that you know can make some part of everyday life better for people.
But it seems they aren’t getting it quite like you hoped.
The penny hasn’t dropped.
The masses aren’t signing up, swiping right, buying in.
That’s because you haven’t found the words you need to inspire them.
Yet.

But I know how to make magic with words.
How to bring clarity out of chaos.
How to weave together all the pieces of language into something bigger and greater.
So let me loose on your big idea.
Let me help you make it understandable and irresistible.
That way it won’t go to waste.

Instead it will get got.
Want the penny drop not a business flop?
Let me help you with
Straight from the horse's mouth*
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.
Listen to me get nerdishly worked up about brand voice
PODCAST: Are you ready to nail your brand voice?
Available now
What the heck is brand voice and how do you go about getting one? What are some of the best voices out there at the moment and what can we learn from them? Why is the idea of ‘sounding more human’ total BS? Should you stop using jargon in your writing? Catch me chatting to Paul Ince on the brilliant MarketEd podcast, where I answer all these questions – and a whole bunch of others he throws my way!
CONFERENCE: Find your brand voice
London, 7 Oct 2021
Are you a membership organisation? Then you’ll be all too familiar with the challenge of developing a consistent, compelling collective voice. So in this talk at the Memberwise #MEMX2021 conference I’ll be looking at how you can use language more effectively across all of your communications to better demonstrate the personality and values of your organisation, making stronger, deeper connections with existing members and motivating new members to join. And I’m giving the talk jointly with the British Veterinary Association, so you can get practical tips from their brand voice journey.
Want to be irresistible?
Are you ready to stop blandly blending into the background, losing potential customers by the bucket-load, and start making the kind of connections that compel people to say yes to what you’re offering?
Then sign up for my FREE 5 ½ steps to becoming irresistible to potential customers by talking to them in a way that connects.
In this short series of totally-free-from-jargon-and-chock-full-of-practical-advice emails, I walk you through exactly what it takes to create a distinctive voice for your business – helping you win more customers by writing in a way that shows people the personality behind your products.
