Brand voice crafter

 

Making sure brands sound as brilliant as they are

Is your business ready to be irresistible?

Then it’s time to stop blandly blending in with the crowd and start boldly baring the personality behind your product.

It’s time to stop watching potential customers drift on by and start learning the language that will woo and win your people.

It’s time to stop hiding the heart and soul of your company behind walls of wrong words and start sounding as brilliant as you are.

It’s time to get your brand voice sorted.

Audit your voice

 

New to all this talk of brand voice and not sure yet what kind of help (if any) your team need?

Then let’s start with a kind of MOT for your company’s sound, to check out how you’re coming across right now and see how far you are from where you’d like to be.

 

Craft your voice

 

Already know your brand’s voice isn’t where you want it to be and ready to skip ahead to sussing your sound?

Find out more about how I can help you learn to talk to your people in a way that parades your personality and makes a memorable and irresistible connection.

 

Straight from the horse’s mouth*

Beth understands how to use words better than anyone I’ve ever met. She’s a superb writer, but that’s not the half of it. Beth’s stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She’s a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.

Eamonn Boylan, director at small-but-mighty design studio We Are Herd

Beth is a unique talent and by far the best wordsmith I’ve worked with. Her brand voice workshop helped us to make our tone of voice tangible and relevant, and Beth was great at engaging everyone. She is imaginative, creative and extremely good at her craft, and her attention to detail is second to none. She’s also fun to work with and I highly recommend her.

Helen Henshaw, CAO for ultra-smart foodservice software Qnetex

The investment we made in Bethany’s work was, without a shadow of a doubt, the best investment in our business so far. She listened so thoughtfully, asking smart, relevant questions, and then took all our passion and ideas and transformed them into a clear, unique voice and identity. When Beth first showed us what she’d written I actually said “Wow!” out loud, she had captured and articulated the essence of our business so perfectly. And it’s not just us, our customers love it – love the culture, the vibe, the voice carefully crafted by Beth.

Fernando Pinho, dog lover and founder of Cambridge’s no.1 dog care company City of Dogs

One of the best business decisions we have made was to have a workshop with Bethany, both to understand what our brand voice was already saying about us and decide what we actually wanted it to be saying. A great investment in time and money, as it continues to pay dividends every day in so many ways, and constantly helps us to remember who and what we are, and why we come to work every day. Thanks again Bethany!

Lynda Oliver, Head of HR, Marketing and Media at home eye care marvels The Outside Clinic

At a time when we were undergoing some major transitions in marketing and branding, Beth very quickly understood our needs, offering distinctive insights that were both creative and strategic. She managed to perfectly capture the voice and style of our organisation while simultaneously sharpening our communications – creating content that matched both our message and our audience’s interests and that was, above all, compelling and enjoyable to read.

Anthony Billington, deep-thinking Philosophy and Culture advisor at LICC

Beth worked with BVA to help us identify our brand voice. She was a pleasure to work with and led the wider team through a workshop beautifully – questioning us and challenging us to think about what we want to say and why. We are now in the process of embedding our new brand voice across the organisation – thanks Beth!

Laura Fleming, Membership and Commercial Director at the very lovely British Veterinary Association

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.

Want the inside track on irresistibility?

 

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