Brand voice crafter

Craft your voice

You already know that words matter.

You wouldn’t be here if you didn’t.

But when it comes to putting them to work for your brand, it’s not about choosing the ‘right’ ones – as if certain words will automagically make every human reach for their wallet as soon as they scan them.

It’s about choosing the ones that fit both you and your people.

The ones that don’t just tell what you sell but also show what you’re like.

Then you have to carefully bring all those words together to form a distinctive, consistent brand language that will propel your personality off the screen, or the page, or the banner, or the billboard and give people a goddamn good reason to choose your business over the 67 others that do what you do.

In other words, you have to build a brand voice.

Lucky for you, that’s my bag.

And it’s brimming over with some pretty useful tricks…

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We start with the workshopping, questioning, pondering part – where I push and probe until we get to grips with the personality at the heart of your brand.

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Next comes the messy, imaginative, fun part – where I write and re-write and re-write again until we’ve got a bucket-load of bits of copy that all sound exactly like you.

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Then there’s the precise, thoughtful, methodical part – where I pull all the scribbles together and create a roadmap to guide others to your organisational sound.

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Finally there's the practical, learning, doing part – where I work with your wider team to make sure everyone knows exactly how to bring your voice to life.

The result? You’ll have taken your marketing beyond the generic ‘yep it’s basically well-written’ mark and instead perfected talking to people in a way that parades your personality, leaves your competitors in the dust, and makes a memorable and irresistible wham-bam-slam-dunk connection with your audience.

And that, my friend, is what brings home the bacon.

So well done you.

Interested? Then let’s talk cash money.

I’d love to slap a nice, neat price tag on all this – but the reality is that the cost of this kind of work depends on how much of my time it takes. Which in turn depends on things like the size of your company, how complicated your offering is, how much thinking has already gone into your organisational identity, how many staff we’ll need to train… You get the vibe.

But I also don’t want to leave you completely in the dark. So the best I can do without talking to you is give you a ballpark. Most of the brand voice projects I take on run somewhere in the £4-7k region. Occasionally they cost a bit less, occasionally they cost a bit more. But that kind of range is roughly what you’re looking at.

 

Ready to explore what it will take to craft the voice you want?

 

Straight from the horse’s mouth*

Beth is a unique talent and by far the best wordsmith I’ve worked with. Her brand voice workshop helped us to make our tone of voice tangible and relevant, and Beth was great at engaging everyone. She is imaginative, creative and extremely good at her craft, and her attention to detail is second to none. She’s also fun to work with and I highly recommend her.

Helen Henshaw, CAO for ultra-smart foodservice software Qnetex

One of the best business decisions we have made was to have a workshop with Bethany, both to understand what our brand voice was already saying about us and decide what we actually wanted it to be saying. A great investment in time and money, as it continues to pay dividends every day in so many ways, and constantly helps us to remember who and what we are, and why we come to work every day. Thanks again Bethany!

Lynda Oliver, Head of HR, Marketing and Media at home eye care marvels The Outside Clinic

Beth understands how to use words better than anyone I’ve ever met. She’s a superb writer, but that’s not the half of it. Beth’s stand-out skill is her ability to identify the right tone of voice for the right situation and then use that tone of voice accurately, consistently and with the precision of a fresh scalpel. She’s a brand engineer, and her tool of choice is language. If you need someone to help you find all the perfect words, get in touch with Beth.

Eamonn Boylan, director at small-but-mighty design studio We Are Herd

The investment we made in Bethany’s work was, without a shadow of a doubt, the best investment in our business so far. She listened so thoughtfully, asking smart, relevant questions, and then took all our passion and ideas and transformed them into a clear, unique voice and identity. When Beth first showed us what she’d written I actually said “Wow!” out loud, she had captured and articulated the essence of our business so perfectly. And it’s not just us, our customers love it – love the culture, the vibe, the voice carefully crafted by Beth.

Fernando Pinho, dog lover and founder of Cambridge’s no.1 dog care company City of Dogs

Beth worked with BVA to help us identify our brand voice. She was a pleasure to work with and led the wider team through a workshop beautifully – questioning us and challenging us to think about what we want to say and why. We are now in the process of embedding our new brand voice across the organisation – thanks Beth!

Laura Fleming, Membership and Commercial Director at the very lovely British Veterinary Association

At a time when we were undergoing some major transitions in marketing and branding, Beth very quickly understood our needs, offering distinctive insights that were both creative and strategic. She managed to perfectly capture the voice and style of our organisation while simultaneously sharpening our communications – creating content that matched both our message and our audience’s interests and that was, above all, compelling and enjoyable to read.

Anthony Billington, deep-thinking Philosophy and Culture advisor at LICC

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.

Hold it! Let’s rewind.

If you’re new to all this talk of brand voice, you might not be sure yet if you need this kind of help. For you, the best place to start is with a brand voice audit – a kind of MOT for your company’s sound, to check out how you’re coming across right now and see how far you are from where you’d like to be.

 

Want the inside track on irresistibility?

 

Sign up to get these stellar steps slung into your inbox over the next week, and I’ll walk you through exactly what it takes to create a distinctive and captivating voice for your business.