Craft your voice
You already know that words matter.
You wouldn’t be here if you didn’t.
But when it comes to putting them to work for your brand, it’s not about choosing the ‘right’ ones – as if certain words will automatically make every human reach for their wallet as soon as they scan them.
It’s about choosing the ones that fit both you and your people.
The ones that don’t just tell what you sell but also show what you’re like.

Then you have to carefully bring all those words together to form a distinctive, consistent brand language that will propel your personality off the screen, or the page, or the banner, or the billboard and give people a goddamn good reason to choose your business over the 67 others that do what you do.
In other words, you have to build a brand voice.
Lucky for you, that’s my bag.
And it’s brimming over with some pretty useful tricks…
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We start with the workshopping, questioning, pondering part – where I push and probe until we get to grips with the personality at the heart of your brand.
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Next comes the messy, imaginative, fun part – where I write and re-write and re-write again until we’ve got a bucket-load of bits of copy that all sound exactly like you.
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Then there’s the precise, thoughtful, methodical part – where I pull all the scribbles together and create a roadmap to guide others to your organisational sound.
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Finally there's the practical, learning, doing part – where I work with your wider team to make sure everyone knows exactly how to bring your voice to life.

The result? You’ll have taken your marketing beyond the generic ‘yep it’s basically well-written’ mark and instead perfected talking to people in a way that parades your personality, leaves your competitors in the dust, and makes a memorable and irresistible wham-bam-slam-dunk connection with your audience.
And that, my friend, is what brings home the bacon.
So well done you.
Interested? Then let’s talk cash money.
I’d love to slap a nice, neat price tag on all this – but the reality is that the cost of this kind of work depends on how much of my time it takes. Which in turn depends on things like the size of your company, how complicated your offering is, how much thinking has already gone into your organisational identity, how many staff we’ll need to train… You get the vibe.
But I also don’t want to leave you completely in the dark. So the best I can do without talking to you is give you a ballpark. Most of the brand voice projects I take on run somewhere in the £8-12k region. Sometimes they cost a bit less, sometimes they cost a bit more. But that kind of range is roughly what you’re looking at.
Ready to explore what it will take to craft the voice you want?
Straight from the horse’s mouth*
*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.
Hold it! Let’s rewind.
If you’re new to all this talk of brand voice, you might not be sure yet if you need this kind of help. For you, the best place to start is with a brand voice audit – a kind of MOT for your company’s sound, to check out how you’re coming across right now and see how far you are from where you’d like to be.

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