Brand voice crafter

Listen to me

I know it’s not very British to get excited in public.

But the unavoidable truth of the matter is simply that I really really really enjoy what I do. And I know for certain that it can make businesses more real, more relatable, and – bonus – more profitable.

So that makes it seem quite reasonable to regularly get in front of a microphone and tell people as much as I can about how to put language to work in way that parades their brand’s personality rather than obscures it.

If that sounds like something you could get at least a little excited about too, then have a listen to some of my past rhapsodies, check out the nice things I’ve persuaded people to say about my speaking, and talk to me about making your mic my next stop.

Deploy the joy

 

Got a conference, meet-up, or podcast you think would benefit from an almost worryingly enthusiastic speaker who hugely overuses the word ‘fascinating’? Then I’m the dame you’re searching for.

Just hit me up (verbally not physically) and we can talk through what your audience needs to know about brand voice – then I’ll sculpt a sensational session to ply them with all the ideas and practical tips they need to get to work.

 

Get a feel for my speaking style

Brighton SEO

Hear me tell a room full of 750 keen-as-mustard digital marketers that while SEO savvy is great, it’s only half the equation – we’ve also got to know how to create content that human beings will actually be keen to read and respond to once Google shows them it exists. (I survived. Just.) I cover what the heck a brand voice actually is (and isn’t) and show just why it’s so damn important – then take them through the steps you need to go about getting one.

Imperial Enterprise Lab

Eavesdrop on this little Insta live session where I give a run down of the current trends in brand voice, discuss the best time for a business to develop their voice, and explore how brands in more ‘serious’ sectors can still sound friendly and relatable. (Plus you can enjoy the wonderful moment where my lockdown brain forgets the name of my own brand voice resource. You know, the only one I have. That I came up with the name for. That I promote all the time. FML.)

MarketEd (not) Live

What are some of the best voices out there at the moment and what can we learn from them? What do period products have to teach us about brand voice? Should you stop using jargon in your writing? Catch me chatting to the marvellous ‘Biz Paul’ Ince on the MarketEd (not) Live podcast where I not only answer all these questions but also indulge in a little rant about moronic marketers who say the key to brand voice is to “just sound more human”.

People who’ve happily handed me a mic

Straight from the horse’s mouth*

Bethany’s talk on brand voice was one of my favourites of the whole conference. She’s more than an entertaining speaker, she’s a smart wordsmith who provides real value for the audience.

Els Aerts, super smart CRO and user research expert at AG Consult

It was great to hear Bethany present on brand voice – her keynote was passionate, informative and definitely entertained the audience!

Jeff Bullas, marketing guru, international speaker, and Forbes Top 20 CMO Influencer

Bethany’s talk was entertaining, insightful, well-delivered and – unlike most of these things – left me with practical takeaways to assist the development of our brand’s tone of voice. Definitely recommended!

Matthew Luke, Creative Director at boundary-pushing web design studio Chaptr

I had the pleasure of hearing Bethany speak on brand voice at a conference last week, and I don’t say this lightly but I have to say she was THE best speaker I heard on the day – a cut above the rest. Very engaging and clearly loved her topic. Insightful, passionate, and fun!

Ben Dillon, Content Manager at Inkvine Communications

Bethany is a confident, knowledgeable and exuberant speaker and it was a joy to host her. I wouldn’t hesitate to recommend her speaking abilities and would gladly welcome her back!

Lisa Dempsey, organiser of smart design meetup UX Swindon

Bethany’s deep knowledge as a wordsmith combined with her kind and enthusiastic personality resulted in one of the most pleasant talks I’ve watched.

André Vieira, genius at optimising customer journeys and Founder of Looptimize

A breath of fresh air at a techie conference, Bethany presented on brand tone of voice with energy, enthusiasm and authority. Even as a seasoned professional copywriter myself, I would travel far to hear her again!

Kirsty Young, writer and SEO specialist at Invaluable Resource

*Just to be clear, this is a figure of speech. My clients aren’t horses. They’re people.